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Understanding Engagement

Simply put, you want your followers to want to follow you. The thought of putting in the work to grow a solid following is intimidating. Trust me, I know. I’m a web designer – not a social media strategist, not a marketer. Everything I know about social media and gaining followers, I’ve learned from experience over the years with the various Instagram accounts I’ve run for school projects and fun. I’ve bought followers, I’ve followed #follow4follow accounts, I’ve run pricey ads, I’ve aggressively followed and unfollowed people that didn’t follow back – I’ve pretty much done it all. The first step to growing your following is understanding engagement and why it’s so important. You can have all of the followers in the world...

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