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Designer Ben Connolly started Final Final as a side hustle where he could make whatever he wanted, for the love of it and create a pretty legit brand for himself. No budget, no brief and a super daunting level of creative control. His products are inspired by his experience in the creative biz. All the ups and downs, quirks and meme-able moments he’s come across with industry buddies, clients and the forever torturous inner-monologue.