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Vancouver, Canada

Super Basic

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SUPER BASIC was created in response to the counter-culture hipster movement, gently mocking it for its exclusivity – while proudly embracing and celebrating commonality. The launch collection SUPER BASIC: BUTT STUFF (initially created as a gag between friends) garnered an unexpected global response. Created by a Montreal born art director gone rogue, who wishes to remain anonymous, weird, and super basic.