Founded by Rubeena, South-Asian-born, NJ-raised, mother to a toddler, creator at heart.
Rubeena is a creative visionary who started The Gray Muse in 2019 from the corner of her craft space, a week before her daughter turned one. She wanted to create enamel pins that represented the passion and pride of crafters, makers, artists, and designers. She wanted to channel her creativity through uniquely-designed enamel pins that would give people another way to express who they are and what they love to do.
Every design is intentional and purposeful. Rubeena values self-expression, creativity, community, authenticity, and having the freedom to live life on her own terms and run a business in a way that feels good for her energy. This has inspired many others to follow a similar path, unleashing their own inner creative.